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We all love styling and colouring our hair to achieve different beautiful looks. But in doing so, we're sacrificing the health of our locks, making it look dry and lacklustre. Of course, giving up heat styling and hair highlights is not an option we'd want to take. After all, who doesn't want perfectly coiffed, Instagrammable tresses? This is where the new SUBLIMIC by Shiseido comes in. 


SUBLIMIC by Shiseido


Freshly launched in Singapore and Malaysia, this salon-exclusive premium hair and scalp care line boasts the latest technology that will 'reform' your hair to make it more rejuvenated and bouncy. The product lineup is divided into two categories: salon care (for intensive, professional treatment) and home care (for maintenance until next salon visit).


SUBLIMIC by Shiseido

At the Malaysia launch


They also have different selections catering to each haircare need: Aqua Intensive (damage care for weak and dry hair), LuminoForce (to help coloured hair retain shine), Airy Flow (for managing unruly hair), Fluente Forte variants (for those with dry scalp, oily scalp or dandruff concerns).


SUBLIMIC by Shiseido

Aqua Intensive and Airy Flow


SUBLIMIC by Shiseido has four key updates that distinguish the line from other hair care products. First is the "Hair Reforming Technology" that focuses on correcting the distorted shapes of strands caused by damage, restoring its smoothness and form. Next is the "Self-Moisturizing Technology," which harnesses the human skin's ability to generate moisture on its own and strengthen its barrier function. The third is the "Daily Shielding Technology," which keeps hair-damaging and scalp-irritating airborne pollen from sticking itself on our crowning glory. Finally, the SUBLIMIC by Shiseido is said to be formulated with an aromatherapy feature to uplift our mood. 


SUBLIMIC by Shiseido

Guests at the Malaysia launch getting a sensorial experience with Shiseido Professional


Along with these hair care and home care products, the haircare line also offers Wonder Shield (SGD56/MYR156). It's a leave-in treatment with heat-activated ingredients that will protect hair from external stressors and keeps the salon-quality finish of the hair for a longer time.


SUBLIMIC by Shiseido

Wonder Shield, LuminoForce & Fluente Forte


The SUBLIMIC by Shiseido range is priced at USD32 to USD78/MYR104 to MYR250 depending on the product. As of now, it's available at over 30 salons in Malaysia (such as Hair Atelier in Selangor) and 10 salons in Singapore (like Walking on Sunshine, Corner Hair Design Studio, and D.A. Hairdressing Far East). But there are plans to expand to more salons in the future.


Want to test out these new products at home? You can also find the SUBLIMIC by Shiseido home care products in every Shiseido Professional boutiques.


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